Customized Content Makes Users Uncomfortable

A majority (59%) of U.S. adults are not comfortable when Web sites like Google, Yahoo and Microsoft use information about a person's online activity to target ads or content based on a person's interests, according to a new survey from Harris Interactive and Dr. Alan F. Westin, Professor of Public Law and Government Emeritus at Columbia University.

Yahoo/Microsoft Daytime Soap Opera

Daytime soap opera writers need to take a long look at the Yahoo/Microsoft acquisition drama–you can’t make this kind of stuff up! Today, there are two interesting plot twists to keep you on the edge of your seat. Let’s check in on today’s episode:

Search engines, ad networks pressure NY Assemblyman

Richard Brodsky wants regulations to protect consumers from online companies’ usage of people’s personal information without consent. Ad industry groups and several big names on the Internet lashed out at him in a letter.