New Ad Network For The Little Guy

Blog software company Six Apart acquired creative agency Apperceptive, a company that built blogs for sites such as The Washington Post, The Huffington Post, BoingBoing, and iVillage. Now they’re launching an advertising network for blogs. They are also venturing into design, programming, and blog marketing services.

Britannica Webshare: Encyclopaedia Britannica’s New Social Program

Like most bloggers I know, I tend to link to information resources online when I’m writing about a particular topic. One reason is simply that linking to an explanation of something provides a reader of your content with an opportunity to find out more, or see something in more depth, without you the blogger having to explain it all in your blog post.

Recession? Awesome! Online ad companies rejoice

The economic struggles due to a weak dollar and the complete failure of the White House, Congress, and the Federal Reserve to restore its value means, for advertisers, a need to find other outlets for their messages.

Small Business Marketing Unleashed: Online Marketing

It's possible to spend thousands of dollars - or read tens of thousands of words - and still get nowhere in the world of online marketing.  A session titled "A Common Sense Approach to Online Marketing" tried to highlight the essentials, however, since the path to success can be relatively simple.