Archive
Court’s Ruling On Trademarked Keyword
It appears that US courts are getting more and more savvy about Internet marketing (or US attorneys are getting more and more…
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The SEO Trademark Drama
Earlier this month we informed our readers that a guy named Jason Gambert had been running around in the Trademark Office trying to get the term Search Engine Optimization (SEO) trademarked. Well his wish just ran into a brick wall and now things have gotten really nasty.
Yahoo Answers Unquestionably Successful
Yahoo promotes all sorts of things - options relating to search, shopping, and mail, among other subjects, are given the top spaces and bold boxes on its homepage. But Yahoo Answers is near the top of a side column thanks to alphabetization, and new stats reveal that the service is extraordinarily popular.
Analytically Speaking Evangelists Needed
Almost five months ago, I and several other writers suggested that 2008 was going to be the “Year of Analytics”. As the year approaches the half-way point, it turns out we were collectively half correct. The first five months of 2008 have seen a great deal of attention granted to analytics and the companies that provide them.
Unhappy Birthday, As Spam Turns 30
Unfortunately, we mean the email based pest when discussing spam, which began when a marketer blasted nearly 400 people on Arpanet with the first junk email.
On Trust and Net Neutrality
The Network Neutrality debate is, to understate it, heated. On one side are ideals, on the other side is money, which is not a new dichotomy in any sense, and both can be equally powerful motivators*. Also, while passion tends to color an issue (sometimes incorrectly), economic theory tends to mire subscribers in stubborn dogma.Neither side wants to budge for fear of losing, or for…
