PPC Rockstars Radio Show

AOL speaks up with Open Voices API

Developers will be able to build applications to integrate AIM Call Out into devices with wi-fi connections as well as SIP-enabled devices, and softphones.

Court’s Ruling On Trademarked Keyword

It appears that US courts are getting more and more savvy about Internet marketing (or US attorneys are getting more and more savvy about their “expert” witnesses in these cases!).

MySpace To Make HyperTargeting Participation Optional

In just about every MySpace profile, there's all sorts of information that advertisers would love to see.  Users don't list their likes and dislikes with marketers in mind, however, and a MySpace exec has said that participation in the upcoming HyperTargeting program will be optional.

Rackspace Seeks $400 Million In IPO

The public offering from the hosting company comes amid the unsettled US economy, but Rackspace believes a Google-like auction will pull in nine figures.

Hitwise Reexamines AdWords UK Change

As UK businesses brace for Google's policy change on trademark bidding, there's a growing amount of evidence that they'll be hit hard.  Today, Hitwise's Robin Goad provided several solid examples.