Local Bank: Tribune Papers Strive For Ad Bucks
The Los Angeles Times and The Seattle Times buffed up their websites to make them more local-friendly.
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The Los Angeles Times and The Seattle Times buffed up their websites to make them more local-friendly.
The last thing either Yahoo or AOL wants to do right now is give away money; the companies are having enough trouble without handouts. Yet a federal court has ruled that Yahoo and AOL (along with RealNetworks) must pay millions in licensing fees to the American Society of Composers, Authors and Publishers (ASCAP).
Hackers hit the Web site of a French magazine in an effort to influence an opinion poll about the Beijing Olympics and change the site's content.The Web site of business magazine Capital was first attacked in March, when it featured a poll asking if France should boycott the opening ceremony of the Games in China, according to publisher Jean-Joel Gurviez.
Television commercials provide opportunities to go to the bathroom, refill drinks, or see what's airing on other channels. Commercials occasionally serve marketing purposes, though, and any U.S.-based AdWords advertisers wanting to give them a shot should be happy to hear Google TV Ads is now open to all.
Search marketing firms going through the training provided by the Search Engine Marketing Professional Organization will be able to pick up a seal of approval after taking courses through the SEMPO Institute.
eBay publicized the complaint it recently filed against Craigslist in Delaware's Couty of Chancery. It's all about the lucrative listings market.