Microsoft Needs A Search Identity
Too much variation between the company's Live and MSN properties makes it look like the branding professionals had no input into the…
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Too much variation between the company's Live and MSN properties makes it look like the branding professionals had no input into the…
If you think about some of the bigger people in search, very few of them are involved with video. Robert Scoble has his whiteboard chats, of course, and Rand Fishkin puts up the occasional clip. But video often gets overlooked as a money-making tool, and that (lack of) decision needs to be examined.
While shares of Yahoo clung to some gains after Microsoft withdrew its 13-week old effort to acquire the company, a minimal agreement for search ad outsourcing may pry up those clinging fingertips.
When the Google Analytics team provided a pretty narrow definition of search engine optimization, the SEO gurus pricked up their ears. While their objections may seem pedantic in a way, the point is duly noted that one important element was left out of said definition: link building. The focus of Laura Melahn and Jon Stona's post was actually website optimization, a task distinctly different from…
The conquest of the desktop network ended once Google passed 50 percent of the search market. To grow, they need to roll into broader lands beyond their empire.
Yahoo's been the subject of lawsuits, public criticism, and the well-known "moral pygmy" comment due to its human rights policies. The launch of a Business & Human Rights Program represents the company's latest less-than-remarkable response to all this.