ACCM: Better Links For Higher Search Rankings

In the session "Secrets for Getting More and Better Links for Higher Search Rankings," Stephan Spencer founder and president of Netconcepts talked about free tools to use for checking link popularity.

Google Sees Big Challenges With Local Search

"We used to joke about Google helping you find your keys," said Google's vice president of search products and user experience, Marissa Mayer, during a Googleplex webcast this afternoon. Mayer was referring to the various advances Google is making in localized search products.

ACCM: Search Engine Reputation Management

There's no doubt about it - getting the top spot in search results can be great for business.  But if searches for a company's name also turn up complaints and negative reviews, whatever time and money was spent on SEO might be wasted, and so managing your reputation in search engines is critical.

Jimbo Wales Channels Sly and the Family Stone

For what it's worth, Wikipedia founder Jimmy Wales sees the growth of Internet usage in the Middle East as a boon to the world's exposure to "ordinary people" of the region. Such exposure, he said, would soften the region's image abroad.

ACCM: Put The Squeeze On PPC

Pay per click advertising programs present work for the business professional, but there are ways to extract a little more value out of them.