Live Search Rolls Out 404 Help

Microsoft offers webmasters a new toolkit to help them create dynamic 404 pages that can help get visitors back on track if they hit a dead end on a site.

SMX: Amazin’ Conversion Optimization

Business owners know the importance of converting visitors to buyers. However, buyers aren't in a hurry to convert; when they do, it usually means gaining a loyal customer.

Microsoft Vaguely Aware It Kinda Sucks Sometimes

Eeyore, the donkey always missing its tail, always liked to thank people for noticing him. Seems like, when it comes to search, Microsoft has the same problem. SearchEngineLand's Danny Sullivan interviewed Microsoft's Kevin Johnson, president of the Platform and Services division, during today's keynote session at SMX Advanced in Seattle, and all roads led back to Google.

SMX: Link Building Techniques

In the "Blow Your Mind Link Building Techniques" at SMX Advanced in Seattle, Roger Montti, founder and owner of MartiniBuster.com spoke about link building techniques. (Coverage of the SMX Advanced Conference continues at Webproworld Videos. Keep an eye on Webproworld for more notes and videos from the event this week.)