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At the annual shareholder meeting a month ago, Google promised new YouTube ad formats that would be neither pre-roll or post-roll.
Initially, it's nice to think that kids and teens watching more online video at home than adults is because, with work and responsibilities and all that, adults just don't have that kind of time. But considering adults watch most of their online video at work, that half-hour less they spend at home watching belies that conventional wisdom.
Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.
There are tons of uses for SMS (text messaging); Clickatell recently published a guide to 101 business uses for SMS. I'm still making my way through it, but it's a great read. Read/Write Web last week posted a great guide to how SMS is being used for giving.
Now that I’m back from SMX advanced and have had a few days to catch up I’ll share my thoughts. I had some client meeting to take care of, and some interviews and videos to shoot, so I didn’t get to as many sessions as I’d like to but I’ll talk about what I did see.
Hopefully you rely on Marketing Pilgrim to find the best marketing news for you. If you’re monitoring news feeds yourself, you’ll know the enormous amount of buzz/noise surrounding today’s Apple Worldwide Developer’s Conference. Here are three things almost certain to happen at today…
