The Internet’s Influence For Home Buyers

Just what we want to hear - bad news about the housing market, but this time online. Turns out online searches didn’t have as significant impact on homebuying or renting decisions as we may have hoped. That doesn’t necessarily mean real estate sites should pull back their budgets though.

Does Google Know What You’re Doing Offsite?

Google's behavioral targeting is an inevitability and, in one form, a current practice. People are aware of personalized results when logged into their accounts, and certainly retail sites are aware of what you're checking out. But a recent forum poster reports Google's apparent knowledge of what he was doing off-site. And the thought of that is a little unnerving.

You Got Pants, Facebook Has People

Just because a social network is popular doesn't mean it's so easy to monetize, as News Corp. found out after its purchase of MySpace. Analysts have tried to extend MySpace's trouble to other social networks while balking at Facebook's $15 billion valuation. But after speaking with Facebook's Kent Schoen about the social network's fairly precise ad targeting, skeptics could be won over.

Google Wins Communication And Humanities Award

This honor might seem better suited for an individual, and it comes with a cash prize of 50,000 euros that Google really doesn't need.  Nonetheless, the search giant has won the 2008 Prince of Asturias Award for Communication and Humanities.