Metallica Now Master of Puppet Bloggers

This may or not be taught in PR 101, perhaps because the general tenet is obvious: Don't screw up good PR with bad PR. We'll chalk this one up to Metallica's management and not to the band itself, just to be fair.

Yahoo Exec Expected To Leave

The executive vice president of Yahoo's network division may be heading out the door.  Jeff Weiner apparently plans to return from a four-week paternity leave, but rumor has it he won't stick around for long afterwards.

Britannica Takes A Cue From Wikipedia

It wasn't that long ago the people behind Encyclopedia Britannica turned an academic nose up toward Wikipedia for its populist ways. That may have been a tad premature, especially when one counts 57 million monthly visitors versus Britannica's three million. Then again, Britannica's three million are paying visitors.

SEM Canada Reaches Out

Organizing an emerging search marketing conference series is difficult. Beyond the choice of topics and speakers, there are a range of structural and financial issues to be worked through, public relations to be conducted and marketing efforts to be undertaken. Competing with a growing number of other conferences, gatherings and seminars, new search marketing shows have to climb a slope steeper than most.