Yahoo’s Zawodny Announces Exit
Asked to name one person associated with Yahoo, most people would pick Jerry Yang. David Filo would be another choice. Perhaps third…
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Asked to name one person associated with Yahoo, most people would pick Jerry Yang. David Filo would be another choice. Perhaps third…
Google's behavioral targeting is an inevitability and, in one form, a current practice. People are aware of personalized results when logged into their accounts, and certainly retail sites are aware of what you're checking out. But a recent forum poster reports Google's apparent knowledge of what he was doing off-site. And the thought of that is a little unnerving.
Just because a social network is popular doesn't mean it's so easy to monetize, as News Corp. found out after its purchase of MySpace. Analysts have tried to extend MySpace's trouble to other social networks while balking at Facebook's $15 billion valuation. But after speaking with Facebook's Kent Schoen about the social network's fairly precise ad targeting, skeptics could be won over.
Despite massive server farms with processing power to burn through mountains of user data, Google relies on a quaint approach to tweaking its rankings.
This honor might seem better suited for an individual, and it comes with a cash prize of 50,000 euros that Google really doesn't need. Nonetheless, the search giant has won the 2008 Prince of Asturias Award for Communication and Humanities.
A new social network would, at this point, need to be extremely special. The appearance of something Microsoft's working on has been described as "strikingly similar to Facebook's." But TownSquare does have a few unique points, and it's going to get some spotlight time at an upcoming conference.