Does Google Know What You’re Doing Offsite?

Google's behavioral targeting is an inevitability and, in one form, a current practice. People are aware of personalized results when logged into their accounts, and certainly retail sites are aware of what you're checking out. But a recent forum poster reports Google's apparent knowledge of what he was doing off-site. And the thought of that is a little unnerving.

You Got Pants, Facebook Has People

Just because a social network is popular doesn't mean it's so easy to monetize, as News Corp. found out after its purchase of MySpace. Analysts have tried to extend MySpace's trouble to other social networks while balking at Facebook's $15 billion valuation. But after speaking with Facebook's Kent Schoen about the social network's fairly precise ad targeting, skeptics could be won over.

Google Wins Communication And Humanities Award

This honor might seem better suited for an individual, and it comes with a cash prize of 50,000 euros that Google really doesn't need.  Nonetheless, the search giant has won the 2008 Prince of Asturias Award for Communication and Humanities.

Microsoft Trying Out Social Network Technology

A new social network would, at this point, need to be extremely special.  The appearance of something Microsoft's working on has been described as "strikingly similar to Facebook's."  But TownSquare does have a few unique points, and it's going to get some spotlight time at an upcoming conference.