Yahoo Responds To Corporate Raider
Yahoo did not take kindly to Carl Icahn’s lambasting of its employee in-case-of-Microsoft-acquisition escape hatch. In a letter addressed "Dear Carl," Yahoo’s board chairman Roy Bostock, heavy on the dubious adverbs, told Icahn what he could do with his criticism.
Why Can’t a Directory Be a Directory?
Web directories don’t exactly have the reputation of being helpful resources for finding information. Most have become endless pits of links, and wading through them to find anything useful is next to impossible. Then there are the human-edited ones that tend to be more useful, but are aimed more at the submitter promoting their business than they really are towards the user who is there to find information. Often times these directories offer paid links, further proving that they are really there for promotional purposes.
Microsoft Enriches ‘Search And Give’ Charitable Program
Queries performed through the Live Search program operated by Microsoft generated over $250,000 for local schools and non-profits, and the company hopes to see even greater returns this year.
SMX: Under The Hood Of The Website
The architecture of one’s site for SEO purposes requires as little as some title tag tweaking, or an overhaul of its wired-in links.
Google No Longer A Quiet Giant
Seemingly gone is the company that did one thing and did it well, and tried in earnest not to talk about that one thing done well. Google is dipping into many wells these days, but the biggest change is perhaps how forthcoming Google has been recently.
Some Good Advice: Google Prospective Executives
In this PR photo for BlueFreeway, a digital marketing company, Bill Emden looks like an ordinary Joe, apparently with digital marketing savvy to head up the company’s Southeast Asian division. Perhaps since HR doesn’t appear to have googled him, they expect Southeast Asia to offer the same discretion.
SMX: Measurements You Missed
Spend a day at a retail store, and you’ll see all sorts of people forgetting parts of mental three- or four-item shopping lists. Since SEO is a little more complicated than picking up milk, an SMX session looked at things that can slip by.
SMX: You And A With Matt Cutts
In the session "You and A with Matt Cutts," Danny Sullivan and Matt started off by talking about the Lyndon Antcliff story involving a 13 year-old boy who stole his dad’s credit card to buy hookers. The story was widely reported and later revealed to be a hoax that was used as link bait.(Coverage of the SMX Advanced Conference continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Microsoft Might Need $42 For Yahoo
If Steve Ballmer decides to give in to pressure from his fellow billionaires and return to negotiations with Yahoo, the magic price per share may need to be higher than even Yahoo’s $37 demand.
Yahoo Goes Announcement Crazy
Yahoo unleashed a blitz of announcements today, coinciding with president Sue Decker’s keynote address at the Advertising 2.0 conference in New York. In short, Yahoo has inked advertising deals with CBS, Wal-Mart, and Havas Digital, all while launching Yahoo! Circular, an online retail marketing program inspired by newspaper circulars.Speaking of newspapers, Yahoo also announced its Newspaper Consortium, a vast partnership with local newspapers, has quadrupled in size in just a year and a half, bringing the total membership to 779 newspapers.