Harvard professor debunks the Long Tail
Anita Elberse collaborated on some of “The Long Tail” author Chris Anderson’s research. She’s followed that up with a Harvard Business Review…
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Anita Elberse collaborated on some of “The Long Tail” author Chris Anderson’s research. She’s followed that up with a Harvard Business Review…
The Internet Corporation for Assigned Names and Numbers (ICANN) has voted to approve lifting restrictions on the classification of domain names, allowing for new customized Web addresses.A unanimous vote by ICANN members at a public meeting in Paris paves the way for businesses and individuals to adopt domain names based on any combination of letters. Previously domain names had been limited by geography.
Since Twitter launched, there was one question to rule them all: What's the point? The point of Twitter is still debatable, but a few hundred thousand people funneled in anyway, people from all kinds of backgrounds and interests, people with all kinds of connections. Only one problem: To find people, you had to depend on luck, or at least stumbling through a maze of faces…
The firm once known as Hypertext Solutions began allowing people to take a look at its take on natural language and search.
News just gets better and better for Google in terms of audience reach. While a search ad deal with Yahoo gives the company potentially 90 percent of the search market (and probably some antitrust headaches), YouTube and Google Video combined attracted 79.16 percent of US online video traffic in May, according to Hitwise.
Jim Evans contacted me a while back hoping I could help him with his master's thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It's long (about 70 pages) but it's a great overview of search marketing research. The most interesting part to me, however, starts on page…