YouTube Helps Google Grab 80% Of Video Traffic

News just gets better and better for Google in terms of audience reach. While a search ad deal with Yahoo gives the company potentially 90 percent of the search market (and probably some antitrust headaches), YouTube and Google Video combined attracted 79.16 percent of US online video traffic in May, according to Hitwise.

Search Marketing for Non-Profits

Jim Evans contacted me a while back hoping I could help him with his master's thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It's long (about 70 pages) but it's a great overview of search marketing research. The most interesting part to me, however, starts on page…

Planet Discover Finds Local Success Normal

Bringing a sharply focused local search experience to local media sites means making disparate data play nicely together. Planet Discover CEO David Lenzen wields the pointy stick and tells Webproworld more about it.

Report: 2011’s Online Ad Market To Be Worth $106B

The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC.  By the time 2011 rolls around, online advertising still won't have replaced traditional methods, but a whole lot more money will be involved than what we see today.