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Facebook’s Value Is Decreasing
If you’ve forgotten, just nine months ago, Microsoft purchased a 1.6% stake in Facebook for $240 million. Doing the math from that,…
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French Court Slaps eBay With $63M Judgment
Auctions of fake Louis Vuitton Moet Hennessey (LVMH) goods that a French tribunal believed eBay should have prevented resulted in a verdict against the online marketplace.
24 Ways to Get a Customer and Keep a Customer
Let's start with the bad news, and there's kind of a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, flatly, satisfied, in that even bad pizza is good pizza kind of way. Sort of anticlimactic, isn't it? The good news is there's…
TV Web Sites Attracting Online Viewers
Even with the growing popularity of watching television content online, the majority (94%) of adults still prefer to watch television on traditional TV sets, according to research from Nielsen for the Cable & Telecommunications Association for Marketing (CTAM).
Report: Online Advertising Strong As Ever
The advertising industry as a whole isn't looking so great. Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing.
Internet Has Almost Double The Influence Of TV
In the UK, Germany, and France the Internet has about double the influence of television when it comes to consumer decision making according to the Digital Influence Index, a study done by Fleishman-Hillard and Harris Interactive.The study found that consumers use the Internet in a number of ways to make decisions. Consumers are more likely to seek opinions of others by visiting social media and…
