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Nobody Went Public Last Quarter
For the first time in thirty years, Wall Street saw a quarter come and go with no companies going public. The second…
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24 Ways to Get a Customer and Keep a Customer
Let's start with the bad news, and there's kind of a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, flatly, satisfied, in that even bad pizza is good pizza kind of way. Sort of anticlimactic, isn't it? The good news is there's…
TV Web Sites Attracting Online Viewers
Even with the growing popularity of watching television content online, the majority (94%) of adults still prefer to watch television on traditional TV sets, according to research from Nielsen for the Cable & Telecommunications Association for Marketing (CTAM).
Report: Online Advertising Strong As Ever
The advertising industry as a whole isn't looking so great. Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing.
Internet Has Almost Double The Influence Of TV
In the UK, Germany, and France the Internet has about double the influence of television when it comes to consumer decision making according to the Digital Influence Index, a study done by Fleishman-Hillard and Harris Interactive.The study found that consumers use the Internet in a number of ways to make decisions. Consumers are more likely to seek opinions of others by visiting social media and…
Yahoo: Icahn’s Slate is Not the Right Answer
Yahoo's annual shareholder meeting in August should be a fiery one. The company filed a presentation today imploring stockholders to support Yahoo's Board of Director nominees. As has been the pattern for communication between Yahoo executives and Carl Icahn, the presentation is blunt and clear in how CEO Jerry Yang and company feel about Icahn's proposals. They might as well have written, "Tell Carl to…
