Archive
Word Of Mouth Marketing Seminar
One of the highlights of The Aloha Summit a few months ago in Hawaii was having Andy Sernovitz beam in electronically and…
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Ball Girl
A video on YouTube depicting a ball girl at a minor league baseball game making an unbelievable catch is actually a shelved ad for Gatorade.The ball girls superhuman leap was actually done by a stuntwoman who was helped into the air by cables. The accidental viral video has received more than 3.5 million hits on a variety of Web sites within the last month.
Study: Online TV Content Ads Connect With Car Shoppers
Online television is nice for all sorts of reasons - the convenience, the selection, the lack of cost. And for advertisers, online content linked to television is nice because it's helpful in selling new cars.
Google Maps For Mobile Gains Voice Search
Carefully weigh how much you dislike typing on cell phones against how much you want to keep private whatever you're researching. Then, if you dare, check out the new voice search abilities connected to Google Maps for mobile.
Army Blogger Ordered To Shutter Site
A solider in the U.S. Army has been ordered to shut down his blog for writing posts that criticized his superior officers.Blogging about the Iraq war under the pseudonym "LT [Lieutenant] G" since December 2007 the popular blog called "Kaboom: A Soldiers War Journal," detailed the daily life of the war describing firefights, combat patrols and tribal meetings.
Microsoft Still Playing Footsie With Yahoo
Getting pandas to mate couldn't be much more difficult than getting Microsoft and Yahoo to. Mr. Softy makes a grand display, woos, is rejected; Yahoo changes heart, does a strip tease, but Mr. Softy's pride is too wounded. The insider drama revealed in a lengthy report by the Wall Street Journal plays out like a pair of lovers flirting with disaster one way or the…
