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Local Video Advertising Expected To Take Off
The online video ad market is expected to grow a lot within the next few years, and according to The Kelsey Group,…
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Powerset: Why A Google-Killer Sells So Cheap
Of all the post-Google search engine startups, Powerset was touted as the most likely Google-killer. We waited with bated breath, we rubbered our necks around to get a better glimpse—early reports were stellar, yes this was the one to take on Google and. . .Wait, what? Sold to Microsoft. $100 million? Wait, what?
Word Of Mouth Marketing Seminar
One of the highlights of The Aloha Summit a few months ago in Hawaii was having Andy Sernovitz beam in electronically and join us for an hour of discussion and insight. Andy should be a familiar name, he's the author of Word of Mouth Marketing.
Google Has To Give Up Personal YouTube Data
Just yesterday, I had a conversation, agreeing that the only thing that could topple Google, would be privacy. The same day, a judge presiding over the Google/Viacom case issued a court order requiring Google to turn over your personal data.
Selling Your Soul On The Internet Is Hell
Things aren't cool anymore once everybody starts doing them, that's the Law of Cool*. The same applies to selling one's immortal soul on the Internet, which has entered let's-throw-a-toga-party-like-they-did-on-Animal-House status**. Our latest soul peddler is from New Zealand, who learned like others before him that hosted auction websites don't want anywhere near his soul or lack thereof.
Hitwise Proves The Value Of Yahoo’s Non-Search Parts
Suppose that Steve Ballmer and Jerry Yang miraculously agreed on something: the sale of Yahoo's search department. A new Hitwise report sorts through the pile of properties that would remain, and as it turns out, the leftovers look pretty tasty.
