24 Ways to Get a Customer and Keep a Customer

Let’s start with the bad news, and there’s kind of a lot of it, before we move on the good news of how to fix it. About three-quarters of online shoppers are unsatisfied with their online shopping experience. The other quarter are, flatly, satisfied, in that even bad pizza is good pizza kind of way. Sort of anticlimactic, isn’t it? The good news is there’s a lot of opportunity for satisfying customers, even making them very, very happy.

Internet Has Almost Double The Influence Of TV

In the UK, Germany, and France the Internet has about double the influence of television when it comes to consumer decision making according to the Digital Influence Index, a study done by Fleishman-Hillard and Harris Interactive.The study found that consumers use the Internet in a number of ways to make decisions. Consumers are more likely to seek opinions of others by visiting social media and product rating sites when making choices that have a major personal impact.

Yahoo: Icahn’s Slate is Not the Right Answer

Yahoo’s annual shareholder meeting in August should be a fiery one. The company filed a presentation today imploring stockholders to support Yahoo’s Board of Director nominees. As has been the pattern for communication between Yahoo executives and Carl Icahn, the presentation is blunt and clear in how CEO Jerry Yang and company feel about Icahn’s proposals. They might as well have written, "Tell Carl to eff off, will ya?"

The Transaction of a “Lifetime”

eCommerce has come a long way over the years. You can buy or sell just about anything online. You can buy DVDs, cars, digital music, real estate, and brides. You can sell televisions, cosmetics, hand-made crafts, and even your skin as ad-space. You can apparently even sell your entire life – in a manner of speaking anyway.A 44-year-old man by the name of Ian Usher recently put his up on the auction block via eBay (the only way to go to unload your history).

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