Online Presence Vital For Offline Retail

The Internet plays an increasingly essential role in retail for brick and mortar retailers, even for purchases made in-store according to a new survey from Nielsen Online.People who had recently made consumer electronics purchases in a brick and mortar store, 80 percent bought from a store whose Web site they visited first. In addition 53 percent purchased from a retailer on whose Web site they had spent the most time.

Viacom CEO: Google’s Infringement A Calculated Risk

No doubt the high priced attorneys working for Viacom will have to prove CEO Philippe’s Dauman’s words in court—or at least sell them well enough to convince those that matter. The rhetoric reporters recorded last night was far from clouded: Eric Schmidt and Google had no intention of fighting copyright violations on YouTube so long as it helped them get to the top of the online video market.

Social Media And Advertising Campaigns That Should Retire

I’ve been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking increases, this is one of my big concerns … that people will opt out of coming to hear me speak because they feel like they’ve heard my point of view before.

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