One Fifth Of Marketers Buy Advertising For News Coverage

One in five senior American marketers polled said they had bought advertising in return for a news story about their company or product, according to a survey sponsored by PRWeek and Manning Selvage & Lee. The Marketing Management Survey, conducted annually in May, polled 252 chief marketing officers, VPs of marketing, marketing directors and managers about digital media and marketing ethics.

Bogus Sick Note Site Causes Stir In Australia

A Web site that sells fake sick notes could pose a risk to people's health and encourage fraud according to Australian Medical Association President Dr. Rosanna Capolingua.The notes are available from doctorsnotestore.com and cost about $38 each. They contain a local Australian doctors name and practice.

LG Blu-ray Player Offers Netflix

LG Electronics has announced it will start selling a new Blu-ray DVD player that will allow Netflix customers to watch movies and TV shows streamed directly from the Internet to their TV sets.