SEOMoz Dishes On ‘Give It Up’ Secrets

Rand Fishkin blogged about the little bits of secrets discussed at a session of the recent SMX Advanced conference; the session centers on some of the tips and tricks that aren't widely known in search marketing.

Google and Yahoo Small Fries In Lobbying

When it comes to lobbying Congress, Google and Yahoo are relative lightweights compared to other companies. Both companies combined spent about $1.3 million last quarter--$730,000 from Google and $630,000 from Yahoo. Microsoft nearly doubled them, and Verizon, as a single company, has spent three times as much as all three.What issues were Google, Microsoft, and Yahoo lobbying legislators for?

One Fifth Of Marketers Buy Advertising For News Coverage

One in five senior American marketers polled said they had bought advertising in return for a news story about their company or product, according to a survey sponsored by PRWeek and Manning Selvage & Lee. The Marketing Management Survey, conducted annually in May, polled 252 chief marketing officers, VPs of marketing, marketing directors and managers about digital media and marketing ethics.

Bogus Sick Note Site Causes Stir In Australia

A Web site that sells fake sick notes could pose a risk to people's health and encourage fraud according to Australian Medical Association President Dr. Rosanna Capolingua.The notes are available from doctorsnotestore.com and cost about $38 each. They contain a local Australian doctors name and practice.