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Google of course won the eBusiness sector in the recently released American Customer Satisfaction Index (ACSI). No surprise there. Apple won in…
Your first reaction to the idea some North Carolina parents agreed to let their 16 year-old drop out of school to pursue a career in Guitar Hero is likely similar to mine: um, what? I can imagine asking my parents a similar question in 1992. “Mom, Dad, school’s a drag and I think my time […]
Signaling that maybe nobody is willing to let this linking-and-snippet business go to court, Moreover and parent company VeriSign have settled a lawsuit filed by the Associated Press for undisclosed terms. By the tone of the press release, though, those terms must be favorable to the plaintiff. "AP is pleased to have resolved the litigation in an amicable manner and appreciates VeriSign and Moreover's efforts…
The United States has asked the World Trade Organization to create a panel to settle a dispute with the European Union over tariffs on high-tech items.The request is an escalation in an increasingly bitter dispute over the WTO's Information Technology Agreement (ITA), which abolished duties on a number of high-tech goods from July 1997 to encourage trade.
The ins and outs of search can be fascinating; there are all sorts of little tricks and statistics to learn and track. That said, some perspective is also useful, and so a session at SES San Jose ran with the broad title of "Search Industry Update."
There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the…
