How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the…

How Do You Think Twitter Can Make Money?

There’s a new Viewpoint column about Twitter, over at BusinessWeek. Before I go on, it’s important to note that Viewpoint’s are guest columns, not written by normal BusinessWeek staffers.

Google Looks To Free the Airwaves

Google has stepped up its efforts to lobby the FCC to free up broadcast white spaces for unlicensed wireless broadband use by launching FreeTheAirwaves.com. The site provides information about uses for white spaces and invites supporters to sign an online petition to the FCC.

A Look at Facebook

 This week, Facebook announced that it is changing the timing of application measurement from daily to monthly.  This means that instead of daily activity reports, Facebook developers can now look at how their widgets perform over course of a month.

Movable Type: Blogs Not Social Enough

Moveable Type from Six Apart has a new incarnation out that aims to take blogging in a more social direction. As Om malik points out, blogging has always been a social form of media. On the flipside, sites like MySpace incorporate blogs into their profile pages. But where platforms like Wordpress miss the boat, this new Movable Type incorporates the ability to set-up networks into…