eMarketer Lowers Online Advertising Estimate
Socks get lost all the time, and it’s easy enough to misplace a pen. But people perk up when a billion dollars disappears, and eMarketer has lowered its prediction concerning U.S. online advertising spending by that amount.
Candidate Web Sites As Effective As TV Ads
Two national studies of political consultants and American voters indicate that candidate Web sites are almost as effective for reaching loyal base voters as network and cable television ads.Twenty-five percent of political consultants said a candidate’s own Web site was effective for communication with base voters while 26 percent said television and cable ads are useful. Close to half (46%) said the best way to reach base voters is with email, followed by direct mail, events and phone.
UK ISP Music Deal Only Sounds Reasonable
The US and Britain go about some things differently; this was as the heart of our little squabble in the 18th Century. It’s not surprising an announcement that a UK ISP will be both music piracy police and provider of subscription music services doesn’t seem to ring many alarms.
U.S. Broadband Speeds Remain Sluggish
Internet connection speeds in the U.S. have only become slightly faster in the past year gaining just four-tenths of one megabit per second according to a new report from the Communication Workers of America (CWA).
Twitter Denies Definite Limits On Following
It’s probably not a safe assumption that there’s a limit on the number of people one can actually follow on Twitter. After all, it’s possible someone has no life to prevent them being able to monitor a stream of thousands. Hey, if people actually camped out or bought scalped tickets to see "The Dark Knight" instead of just waiting 12 hours, then it’s possible to justify almost anything.
What The Web Needs Now: A Profile of Profiles
Last week, Exxon had a weird situation on its hands: a fan set up an "official" Twitter profile and tweeted on behalf of the company. Suddenly, there are two mysteries: In $4.00 per gallon gas world, how does Exxon still have fans? And how can we ever be sure a person online is who they say they are?
Social networking membership in North America is beginning to level off, in the past year the number of social networking members grew 9 percent compared to 25 percent growth for the rest of the globe, according to comScore.The Middle East – Africa region increased 66 percent, Europe was up 35 percent, and Latin America rose 33 percent, each region grew at above average rates.
Dell Sharing Press Conference Through Twitter
I really like seeing how organizations experiment with social media, especially those who keep on pushing those envelopes and invite us to get involved and see what happens during such experimentation. Like Dell.
Ad Execs Plead Guilty To Promoting Gambling
Here’s something you probably didn’t even know was illegal in the US, also known as "a free country": interstate transportation of gambling paraphernalia. Does that include poker chips, playing cards, lottery tickets? Probably not, but for one advertising executive, it means he’s guilty of telling other people about online gambling.
Yahoo And Politico Partner On Conventions
Yahoo and Politico said today they will partner with The Denver Post and St.Paul Pioneer Press to hold a series of public forums during the Democratic National Convention in Colorado and Republican National Convention in Minnesota.