MySpace The McDonalds Of Ad Serving

Fox Interactive Media tops Comscore’s list of top display advertisers in June, serving up 52.3 billion ads (15.9% of the market) to 83.7 million people. MySpace accounted for 51.5 billion of those views. Yahoo, in second place with 10.5% market share, was significantly behind MySpace and Fox in terms of ad views, serving up 34.6 billion, but dwarves all other contenders in terms of audience reach. Over 130 million unique visitors viewed ads on Yahoo.

Global Mobile Phone Sales Up 12%

Global sales of mobile phones hit close to 305 million units in the second quarter of 2008, an 11.8 percent increase over the second quarter of 2007, according to Gartner.Sales of mobile phones in the saturated markets of Western Europe and North America had a slight rebound after a shaky start. Western Europe reached close to 42 million units and North America exceeded 44 million units in the second quarter of 2008.

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