NBC Decides Not to Miss Out On the Apple Pie
You can tell that NBC Universal (NBC U) really appreciates the opportunities that the Internet can present them with.
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You can tell that NBC Universal (NBC U) really appreciates the opportunities that the Internet can present them with.
Extinction probably isn’t the right word when it comes to assessing the state of journalism; evolution or revolution might be closer. Yesterday, Internet giants like Google and Yahoo, among others, announced enough traditional news media partnerships (and one citizen journalist partnership) that the volume of them became newsworthy itself.
Green is the new black; math is the new cool; and Google CEO Eric Schmidt has some formulas for increasing energy efficiency, job creation, money saving, and how the Internet will fend off global warming. Sound far-fetched? Schmidt says, “It’s just a math problem.”
Suppose that, whenever a certain television character entered a bar, viewers changed the channel instead of happily shouting "Norm!" NBC would have wanted to know, and now YouTube's content creators may gain a similar sort of insight into what users do while watching their clips.
ESPN has partnered with social networking site Bebo to bring short-form sports video highlights to the site for U.S. users.
The majority of businesses have no formal plans to adopt social media or use its benefits that can lead to better customer relations and increased sales.Fear and apathy are the primary barriers to using social media, according to a global survey by Avanade, an IT consultancy company.Over half of respondents to the survey said senior executives and IT staff resist adoption out of fear it…