Google Shoping for an Ad Agency?

You don’t see a lot of traditional advertising from Google. Their philosophy is to build great products and develop amazing technology and let it sell (and support) itself. Their marketing strategy has relied mostly on word of mouth - and its worked well. It just may not be enough for a company their size.

3 min read Archive

Blogger Hits Jackpot with Sweet Deal from Bankrate

Reports have surfaced that Bankaholic.com, a WordPress blog run by Johns Wu (alone) is selling for $15 million to BankRate. That's quite a deal for Wu, I'd say. According to paidContent.org, Wu gets $12.4 million up front, with another $2.5 million possible earnout over the next 12 months.

2 min read Archive

Should You Buy Links?

This old chestnut. There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along. Danny reports him to the Google spam team. For the sake of furthering discussion, I'll play…

3 min read Archive

Does Steve Jobs Have Nine Lives?

Although I have ruthlessly defended new media's potential for legitimacy as a news source, nobody said citizen journalism was a flawless concept. Today a story was posted at iReport.com claiming that Apple CEO Steve Jobs had suffered a severe heart attack. He did not.

2 min read Archive

Gawker Lays Off Staff & Brags About It!

I'm going to be blunt here. The press coverage of the Gawker layoff memo is facinating in that they believe everything they are told and then proudly write about it! Isn't it a bit curious that Nick is predicting doom and gloom while his sales are way up from last year and then encourages his writers to write articles on this news?

2 min read Archive