SMX East: Tools, Glorious Tools

In the session "Tools, Glorious Tools" the speakers discussed different tools to consider for search marketing.(Coverage of the SMX East conference will continue at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from the event this week.)

Google Gets Back To Linking Basics

Although it takes less than 15 seconds to create an outbound link, some people will spend quite a bit more time agonizing over the ramifications.  Now, Google's issued a blog post about outbound links, and the company's official stance amounts to "relax."

User-Generated Telemarketer Butt-Kickin

If the mob is good for anything, it’s kicking some tail. Sometimes it’s a righteous wave of derriere demolition, and others it’s an unfair and maniacal feeding frenzy. But if all that ire is directed toward an unknown caller clicking on your answering machine ten times a day, nobody’s going to care whether crowd-sourced, digital brutality is justified or not.

Google Putting AdSense in Your Games

It was only a matter of time, but Google is beginning beta testing for in-game advertising, or "AdSense for Games". On Google's Inside AdSense Blog, Ryan Hayward writes: