Authors Of Search Engine Marketing Talk

Mike Moran and Bill Hunt, authors of the new edition of  "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site,"spoke to Webproworld about some of the changes they have seen in the industry since their last book in 2005.How has social media impacted search engine marketing?

Son of Click Fraud: Cookie Stuffing

A phrase like “cookie stuffing” sounds like it could have only pleasant connotations: Cookie Monster cookie-stuffing his face; ice cream with cookie stuffing; the cream between Oreos. Leave it to a lawyer to run that for everybody.

SMX East: Tools, Glorious Tools

In the session "Tools, Glorious Tools" the speakers discussed different tools to consider for search marketing.(Coverage of the SMX East conference will continue at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from the event this week.)

Google Gets Back To Linking Basics

Although it takes less than 15 seconds to create an outbound link, some people will spend quite a bit more time agonizing over the ramifications.  Now, Google's issued a blog post about outbound links, and the company's official stance amounts to "relax."