Yahoo Improves Content Match Technology

Search Yahoo News for the term [advertising recession], and you'll see about 1,200 results.  But things could be worse, as another arm of the company is seeking to address the problem with some upgrades to its Content Match advertising product.

NBC Redefines Its Local Sites

NBC is launching new local sites in cities across the United States, targeted at "locals only" to help them stay connected with what is going on in their respective cities.

Google Offers Inbound Link Advice

Google’s Maile Ohye concluded Link Week with a tutorial on inbound links. It says basically what SEO experts have been saying for years: content and inbound links are most important, and in that order.

FCC Clears Free Wireless Broadband

Free speech issues weren’t enough to knock down FCC Chairman Kevin Martin’s push-through of a free national wireless Internet initiative, but few were talking about those free speech issues anyway.  T-Mobile's and Deutsche Telekom AG's arguments about signal interference—which is the cry-wolf line of the wireless industry these days--weren't either; after successful testing in Seattle, free wireless Internet is on the way.

Text Ads Get More Clicks Than Video Ads

Online video ads are not as popular as perceived with only 11 percent of consumers saying they were likely to click on video ads, according to a new study from iPerceptions.Simple text ads were found to be the most likely to receive clicks with 25 percent of consumers doing so, followed by display ads at 20 percent and banner ads at 12 percent.The only people…