Google, Yahoo Put Ad Deal On Hold

Google and Yahoo have agreed to put their search advertising deal on hold while Justice Department regulators continue their antitrust review of the controversial partnership."The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the (U.S.) Department of Justice," Yahoo said in a statement. "We have had discussions with regulators and look forward to responding to their questions about this agreement."Google also issued a statement on the delay.

Should You Buy Links?

This old chestnut. There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along. Danny reports him to the Google spam team. For the sake of furthering discussion, I’ll play devils advocate 🙂

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