Internet Use Improves Brainpower

Searching online is better than reading books for increasing the brainpower of middle-aged and older adults, new research indicates.A University of California Los Angles team of scientists found searching on the Internet stimulates parts of the brain that control decision-making and complex reasoning.The findings come from a study of 24 volunteers aged 55 to 76 who were asked to either search online or read while…

Google Explains Quality Scores

It’s kind of nifty how forthcoming Google has been with the transparency lately. For the longest time, trying to get anything out of them was like trying to squeeze a nickel out of Ed McMahon. The latest explanations of how things work is a blog post describing how quality scores work and why the highest bidder doesn’t always get highest placement in the sponsored results.

Google Strikes Two New Deals For TV Ads

Google is making a bigger push with its Google TV Ads and announced on Thursday that it has struck partnership deals with the Harris Corporation, makers of communications equipment and CoreMedia Systems, a direct response advertising company.The Harris Corporation will integrate Google TV Ads into the products it sells to media and communications companies. Harris says the partnership with Google will create a new sales…

Google Doubles Book Search Partners

Google really has the ball rolling on the controversial Google Book Search project. Reuters is reporting that 20,000 publishers have signed on over the last year, doubling the number of partners that Google has. The company has also added two new library partners over the last year bringing that number up to 29.

Online Gender Differences Emerge

Differences in Internet behavior are emerging among men and women, specifically the impact of their online community memberships, frequency of Web surfing, and their diverging reading habits, according to researchers at the USC Annenberg Center for the Digital Future.An analysis revealed that one in seven Internet users who visit online communities, such as Facebook, said their online activities are reducing their involvement with offline counterparts…