How Effective Is Social Network Advertising?

Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital…

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AOL Launches New Homepage

AOL has introduced a new homepage that allows users to access social networks directly from the site.Users are now able to post status updates to a number of social networks at once along with keeping track of profile activity, friend requests, status updates and mail alerts from Bebo, MySpace, Facebook, and Twitter.

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Digital Marketing and ROI – The Rules Rewritten

All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government.

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Netflix Forms A Partnership with TiVo

It looks like Netflix is about ready to get another big boost to its competitiveness in the quest for online video domination. The video service has announced a deal which will see it streaming content through TiVo.

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Journalists Struggle With New Media

Reporters are complaining that news organizations are burning them out by making them use more and different types of technology to tell their stories, journalists said at a National Press Club Forum this week. Journalists charge there is little evidence that new technology is bringing in enough revenue to save jobs and support the news business.

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