McBrain vs. Zombama

Digital Marketing and ROI – The Rules Rewritten

All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government.

Netflix Forms A Partnership with TiVo

It looks like Netflix is about ready to get another big boost to its competitiveness in the quest for online video domination. The video service has announced a deal which will see it streaming content through TiVo.

Journalists Struggle With New Media

Reporters are complaining that news organizations are burning them out by making them use more and different types of technology to tell their stories, journalists said at a National Press Club Forum this week. Journalists charge there is little evidence that new technology is bringing in enough revenue to save jobs and support the news business.

Microsoft Becoming Preoccupied With The Cloud

We don't know how many people play drinking games while reading press releases, but here's a warning: taking a shot every time Microsoft uses the word "cloud" must be dangerous to one's health.  Lately, the cloud is about all the Redmond-based corporation can seem to discuss.

Online Video Users Follow Election Closely

Cisco has released a new survey conducted by Compete about the influence of online video and social media applications on American's political engagement.The Internet was cited by 62 percent of respondents as a regularly used source for 2008 presidential election information and coverage, which was surpassed only by television (82%).Traffic to popular online video sites increased fivefold in 2008 compared to 2004. About 30 percent…