Cloud Computing Services To Reach $42 Billion

Over the next five years spending on IT cloud services is expected to grow nearly threefold, reaching $42 billion by 2012 and accounting for 9 percent of revenues in five key market segments, according to a survey from IDC.Spending on cloud computing is on track to accelerate during the forecast period, capturing 25 percent of IT spending growth in 2012 and close to a third in 2013.

Does Age Matter In Marketing?

Sometimes I can’t resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on … age statistics. Just about every web site that tries to sell advertising reports on the age stats of their visitors. Television programs report on their ability to reach wide demographics whether it is the "coveted" 18-34 males or moms from 25-44. Let’s face it …

Search Engines’ News Sites Seeing Growth Spurts

The economy’s problems have, in some corners, elicited comparisons between now and 1929.  Other experts don’t even use the word "recession."  However, it looks like the people in charge of the news sites run by Google and Yahoo are in a good position to visit the completely opposite side of the spectrum and focus on some silver linings.

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