Advertisers Zero In On Digital Divas

One thing we know, the feminist movement still hasn’t quite reached the advertising industry. At least they’re fair about it; men (fathers especially) could rightly complain about what bumbling, inept fools commercials make us out to be. And that we’re depicted as breast-obsessed, beer-guzzling, football maniacs. Yeah, and?

4 min read Archive

Japanese Favor Yahoo Music

Nearly 40 percent of the Japanese online population visited an entertainment music site in August, according to a new study from comScore.The study found that Japan had the highest penetration of users of Apple iTunes during the month, when compared to users in the United States, the United Kingdom, France and Germany.

2 min read Archive

Digital Marketing and ROI – Attract, Retain and Convert

 “psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.

6 min read Archive

Google Provides Some AdSense Filtering Tips

Due to an increased show of interest from AdSense publishers in filtering ads, Arlene Lee of AdSense Publisher Support discussed a couple of tools at the Inside AdSense Blog. Competitive Ad Filter

2 min read Archive

Cybersex And Depression Linked

It’s kind of a chicken and egg question: Does cybersex contribute to increased depression or does depression contribute to increased cybersex? It could be both. A recent Australian study found a correlation between online sexual activity and clinical depression.

2 min read Archive