Digital Marketing and ROI – Attract, Retain and Convert

 “psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.

Google Provides Some AdSense Filtering Tips

Due to an increased show of interest from AdSense publishers in filtering ads, Arlene Lee of AdSense Publisher Support discussed a couple of tools at the Inside AdSense Blog. Competitive Ad Filter

Cybersex And Depression Linked

It’s kind of a chicken and egg question: Does cybersex contribute to increased depression or does depression contribute to increased cybersex? It could be both. A recent Australian study found a correlation between online sexual activity and clinical depression.

MTV To Profit From Pirated MySpace Videos

If you thought YouTube’s click-to-buy feature was neat for music labels, allowing them to add links to purchase music on pirated videos featuring that music, you’ll love this: MTV has partnered with MySpace to identify videos posted to MySpace that are copyrighted by MTV, using audio and visual fingerprint technology. And here’s the good part: instead of getting medieval on pirated videos’ hineys, MTV gets…

YouTube Wants You To “Video Your Vote”

YouTube is encouraging voters today to take their video cameras with them and document the scene at their polling place. The video site has teamed up with PBS and is including these videos on a Google Maps mash-up.