Facebook Lowers Ad Cost With 32% Growth

Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad…

What Future Lies Ahead For Marketers?

Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA's "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans. Branding Through Social Networks

Craigslist Bandit Nabbed

It seems like human nature to root for a guy who pulls off the perfect heist—heck, who didn’t love Oceans 11, Bandits, or the Italian Job? Maybe the Craigslist Bandit spent too much time planning his bank robbery and not enough time watching all the creative ways Hollywood cops get DNA evidence. A little CSI goes a long way, and Anthony Curcio would have known…

Ad Testing Tips From Yahoo

Google's not the only one passing out some tips to get businesses ready for the holidays. They recently offered some tips for utilizing Google Analytics, Google Checkout, and of course, the ever-popular, Google AdWords. Had their deal with Yahoo gone through, you may have been able to incorporate some of these tips with Yahoo's advertising platform, but it seems that it was not meant to…

Schmidt Turns Down Role Of America’s CTO

It looks like Google isn't going to simultaneously lose its CEO and gain a powerful friend in Washington.  Eric Schmidt has said in no uncertain terms that he won't become America's first CTO.