Facebook Revises Alcohol App Policy

Facebook has lifted its restrictions on applications that contain content that promote or reference the sale of alcoholic beverages.The company says it will use its Demographic Restriction feature to manage the way alcoholic content appears to its users. Facebook's restriction technology is based on a combination of what information a user has entered and verified on the site along with IP targeting by location.

MySpace Launches New Profile Editor

MySpace has often been maligned due to certain users' garish profiles.  Now, although no one's outlawed the use of glitter and bad music, the social network seems to have made an all-around smart move by introducing Profile 2.0.

Facebook Lowers Ad Cost With 32% Growth

Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad…

What Future Lies Ahead For Marketers?

Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA's "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans. Branding Through Social Networks