Pepsi’s Social Media Challenge

Recently, PepsiCo and Edelman Digital staged a small event to tap the minds of 25 social media marketing experts about how best to engage the online community. The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, seem a little flat.

UK Consumers Spend More Online Than U.S. Shoppers

Online shopping is expected to increase globally this year, but there is a difference between the purchasing habits of U.S. consumers compared to those in the UK.The average UK consumer will spend 40 percent more online than the average U.S. consumer and make 24 percent more purchases online, according to a new study from JupiterResearch, commissioned by LinkShare.

MySpace Getting Ready to Launch Primetime Application

Tomorrow, MySpace will be launching the "MySpace Primetime Application", an app that allows users to embed, search, and watch content from Hulu and MySpaceTV on their pages. The application is a product of a partnership with Hulu, Warner Bros, and Sony.

IBM Agrees To Help Build Broadband Network Over Power Lines

IBM has partnered with International Broadband Electric Communications (IBEC) on a $9.6 million agreement to have Big Blue install Broadband over Power Line (BPL) networks at electric cooperatives through out the eastern U.S.The concept of broadband over power lines has widely been thought of as a dead end idea but with IBM's backing it is now being resurrected.