Archive
Relevant Content Boosts Sales For eTailers
When laying out your next email ad campaign, ask yourself if you’re putting the close up front where the opening is for…
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Windows Live Making Big Social Leap
A new version of Windows Live is arriving, and a heavy emphasis has been put on all things social. Certain aspects of the Microsoft property now look reminiscent of Facebook and MySpace, and agreements have been reached with some of the top names in Web 2.0.
Apple Rumor Mill Working Overtime
Michael Arrington at TechCrunch asks if Apple is building a search engine, pretty much creating rumors and squashing them all within a few paragraphs. The story is interesting to note, though.
Linking Out Can Be A Valuable Marketing Strategy
Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.
Pepsi’s Social Media Challenge
Recently, PepsiCo and Edelman Digital staged a small event to tap the minds of 25 social media marketing experts about how best to engage the online community. The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, seem a little flat.
UK Consumers Spend More Online Than U.S. Shoppers
Online shopping is expected to increase globally this year, but there is a difference between the purchasing habits of U.S. consumers compared to those in the UK.The average UK consumer will spend 40 percent more online than the average U.S. consumer and make 24 percent more purchases online, according to a new study from JupiterResearch, commissioned by LinkShare.
