Relevant Content Boosts Sales For eTailers

When laying out your next email ad campaign, ask yourself if you’re putting the close up front where the opening is for the hard sell, or if you’re educating the customer toward an obvious purchase. It makes a difference. I have numbers.

Top 5 Reasons YouTube is a Great Educational Tool

Google may be frequently coming up with different ways to monetize YouTube lately, and the community may be full of silly, or dare I even say stupid videos, but there are plenty of educational ones too, and besides that, YouTube can make for a great platform for education in general. I'm not talking just about in schools, although I don't see why it can't apply…

U.S. Regulators Issue Internet Gambling Rule

The U.S. Department of the Treasury and the Federal Reserve have issued the final rule to implement the controversial Unlawful Internet Gambling Enforcement Act (UIGEA).The Act prohibits gambling businesses from accepting payments from unlawful Internet gambling sites, including payments made with credit cards, electronic funds transfers, and checks.

Google Alleviates Privacy Concerns About Flu Tracker

Yesterday Google announced its Flu Trends tool, which tracks outbreaks of the Flu. Of course like with just about everything Google does, there are critics, and very often the concerns of these critics stem from privacy issues. This case is no different. So before the speculation and criticism spirals too far out of control, Google decided to nip it in the bud, and address these…