Google Makes TV Advertising More Attractive

Google announced a new enhancement today to the program targeting feature in AdWords for Google TV Ads. The feature now allows you to enter a keyword into the TV programs search field on the Target Campaign screen, and it will bring up suggested shows that are relevant to your keywords.

Searching for Microsoft’s Instant Answers

Microsoft's Live Search has been the object of some criticism lately since rumors have been swirling about a possible rebranding. That will likely continue in part due to the "instant answers" the Live Search team is touting today.

Market Smarter, Not Harder

When economic times are rough, the temptation is to panic beneath the impression businesses everywhere are failing; true enough, it’s hard not to when even Google is said to be preparing layoffs. But smart companies come through these things by trimming fat, making sure their columns add up, paying attention to market forces and trends, and playing their strengths.

YouTube Gets Some Company on the iPhone

Blip.tv has announced that its hosted video clips can now be viewed on the iPhone through its Safari browser. Previously, YouTube was the only player that let users watch videos on both desktop browsers and the iPhone's browser. The technology team at blip.tv created this “magic” iPhone embed because Adobe’s Flash player is currently not available on the iPhone. Blip.tv explains that this technology allows…