Archive
Search Marketing Has Two Sides
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky.…
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Microsoft Recommending Link Exchange Schemes?
Most of the SEOs were amazed by reading the article written by Skip Chilcott, Sr. Product Manager of Microsoft.
Blogs As Credible News Sources?
While I would suspect that the findings of a MediaPost Research Brief come as no surprise I do think there are some questions that may be considered as a result.
Hanging Out Online IS Good For Teens
I feel vindicated. Even though I’m not a teenager - a recent study has encouraging findings. Most parents of teens who spend time online think they are wasting time. They probably discourage it. But hold on, it might not be so bad. The study, supported by the John D. and Catherine T. MacArthur Foundation, looked at “how digital media is changing how young people learn,…
Aftermath Of The Motrid Ad Debacle
Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and the negative press it got, it seemed like a failure. However, in my last post I outlined few key measures to see if the…
YouTube Owes SNL For Its Success?
Here’s what we know: Before MTV put its video library online, YouTube was the go-to place for music videos; before Viacom sued now-in-Google’s-deep-pockets-YouTube, NBC had beef over a particular Saturday Night Live sketch appearing on a still virally-promoted, user-generated video site only trend setters and trend watchers were aware of.
