Change Your SEO Campaign
We are still in the wake of the historic election and the most prominent word that seems to be on everyone’s mind is change. Now, for change to come from Washington we all can safely say, regardless of party affiliation, that it will take quite a while. In other words, don’t hold your breath unless you are ready to pass out from lack of oxygen. There is one area, however, where you can enact change and possibly have an effect on your business before the Inauguration in January. That area is your search engine optimization efforts.
Search Marketing Has Two Sides
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do it: to do more business via the Internet. I have seen these two sides face off and claim that the mere existence of the other makes life impossible for them. I have seen these two not communicate at all. I have also seen these two sides cooperate. In the end though, this is all behind the scenes stuff. How we look to the business world should be on everyone’s mind.Reblog this post [with Zemanta]
Rumors Swirl About Google CEO Exit
The day I become a billionaire is the day I vanish and no one sees me again unless I invite them to my ridiculously cool house. Pretend billionaires have that luxury, but it is likely the mentality that creates billionaires is the same mentality that keeps them working no matter how rich they become.
NYT Declares Facebook Experiment A Success
Never mind all the economic doom and gloom; the New York Times is thrilled with how its venture into social networking has gone. A new memo notes some numbers that beat internal expectations, and should sound pretty impressive to outsiders, too.
Amazon Offers Holiday Customer Review Team
Amazon.com has unveiled a "Holiday Customer Review Team" that consists of half a dozen of its most active reviewers.Amazon says the goal of the review team is to "provide fellow Amazon customers with top gift picks for the season as well as helpful tips on cutting costs over the holidays."The reviewers have been given access to some of Amazon’s most popular Black Friday deals so they can offer up their opinions on the items with other shoppers.
Google: Domain Thefts Not Caused By Gmail Vulnerability
It’s not unusual for companies to take a "move along, nothing to see here" approach to discussing problems; PR departments don’t want people to dwell on such things. Only in this case, Google seems to be making honest use of the sentiment as it’s busted a rumor about a Gmail vulnerability and domain theft.
Microsoft Recommending Link Exchange Schemes?
Most of the SEOs were amazed by reading the article written by Skip Chilcott, Sr. Product Manager of Microsoft.
Blogs As Credible News Sources?
While I would suspect that the findings of a MediaPost Research Brief come as no surprise I do think there are some questions that may be considered as a result.
Hanging Out Online IS Good For Teens
I feel vindicated. Even though I’m not a teenager – a recent study has encouraging findings. Most parents of teens who spend time online think they are wasting time. They probably discourage it. But hold on, it might not be so bad. The study, supported by the John D. and Catherine T. MacArthur Foundation, looked at “how digital media is changing how young people learn, play, socialize, and participate in civic life.”
Aftermath Of The Motrid Ad Debacle
Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and the negative press it got, it seemed like a failure. However, in my last post I outlined few key measures to see if the ad was a success or a failure.