An Internet Virus Can Start Anywhere

Social media marketing and viral marketing isn’t limited to hitting or missing (and missing and missing) on much-touted sites like Digg.com or BoingBoing. Though exposure at these sites is good for bursts of (just-looking) traffic, the panel presenting at the Igniting Viral Campaigns track at SES Chicago recommend diversifying. (Coverage of SES Chicago continues at […]

Integrating Search into the Offline World

The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing. Coverage of SES Chicago continues at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from the event this week.

Experts Discuss The Future Of Semantic Search

It's not the key to flying cars, and perhaps we also can't count on it to provide clean energy or miracle cures.  The development of semantic search is of huge importance to search companies, advertisers, and the average user, however, so a session of the same name addressed the question of "Semantic Search: How Will it Change Our Lives?"

Measuring Success In A 2.0 World

At the SES Chicago session "Measuring Success in a 2.0 World" the panel discussed different strategies to use to track success.(Coverage of SES Chicago continues at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from the event this week.)Matthew Bailey, President, SiteLogic, said information + context = knowledge. Bailey said to "add context to the data."

Measuring Success In A 2.0 World

At the SES Chicago session "Measuring Success in a 2.0 World" the panel discussed different strategies to use to track success.(Coverage of SES Chicago continues at Webproworld Videos.  Keep an eye on Webproworld for more notes and videos from the event this week.)Matthew Bailey, President, SiteLogic, said information + context = knowledge. Bailey said to "add context to the data."