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It’s Not Mojo: How to Take the Guesswork Out of Keyword Selection
Gut instinct and superficial analysis just can't cut it anymore when choosing keywords, a hallmark of search engine optimization (SEO).The stakes are high for sophisticated marketers who need to give an SEO program the best shot at success in a competitive marketplace. It can take months to secure premium organic rankings for some relevant words that can bring traffic to clients' sites. If they pick…
You’ve Got it Better Than Ever For Viral Marketing
Nobody ever said that viral marketing is easy. Well, somebody probably said it, but if it were that easy, everybody's viral campaigns would be wildly successful, and unfortunately, that is just not the case. For every successful one, there are probably thousands of campaigns that just don't catch on.
Facebook’s French Connection
Facebook has been making a lot of efforts to expand internationally, and that continues today with the promise of a new team in France starting with one guy.
Is Google Second-Guessing Itself?
Times are tight. Heck, college professors are having to sell ad space on exam pages to make up for budget cuts. It would make sense that Google would increase the number of ads on its search pages, too, except it’s hard to forget certain executive speeches about fewer ads with better targeting.
Online Holiday Shoppers Remain Satisfied
Even with a decrease in online shopper satisfaction on Cyber Monday year-over-year, customer satisfaction with retail Web sites has remained steady ever since, according to ForeSee Results' weekly holiday benchmark.
