People Don’t Trust Your Blog

Forrester Research has released a report (you must fill out a form to get it) that details how much people trust different information sources. At the top of the list is email from people they know. At the bottom are company blogs. This is precisely why company blogs should be treated more like emails to friends.

Browsers Judged On Privacy, Personalization

Personalization can be nice; looked at one way, it's what leads the bartender at a favorite pub to get your Guinness the moment you arrive.  It can be kind of a drag, too, though - do you want your friendly neighborhood pharmacist to remember your every problem? - and so personalization was weighed against privacy in an SES Chicago session called "Battle of the Browsers."

Google’s Global Zeitgeist – 2008 Edition

Last week Google revealed the fastest growing search terms for the United States, which we looked at here. Now Google has released their year-end Zeitgeist, looking at a number of categories in (for the first time) over 30 different countries.

Tracking Santa’s Web Analytics

The North American Aerospace Defense Command, otherwise known as NORAD is tracking Santa Claus's rounds this year, keeping up a tradition that has been going on for 53 years. Mike Sachoff explains: